Alexander Wang T-Collection Grows this Fall 2010

Renowned designer, Alexander Wang, well knows the high-demand for lower –priced clothing wear; he launched his new line, T collection, in Spring 2009. The 26-year-old designer is famously known as a hit newcomer into the fashion industry, being appraised so early on in his career. He has now splashed his low-key garments onto a different range of income shoppers.

This fall Alexander Wang’s , T collection is expanding, what was first introduced as a T-shirt collection will now expand to a broader selection of clothes such as: sweatshirt blazers,  low-slug pants, and other more dress down clothes a youngster or dress-down-look could work.

Let me know what you think of his new line. Is it a  Hit or Miss?

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NOTE: All pictures are from Elle.com

Bebe Changes Trademark

Trademarks are the selling pitch for consumers to buy high-end clothing wear but what happens when the company decides to change its name? Would their company image still remain the same?

As of November 2009, all 62 BebeSport stores in the United States, will convert their name to “PH8”. They will continue selling their bebeSport clothing line but they will no longer have the logo “bebe” on them. Their new line is meant to grasp in new customers by showing them a different view of what they could offer, other than sport clothes.

We’ve seen trademarks like Sears Tower changed to Willis Tower. And angry Chicagoans protested about this, some weren’t so happy about the conversion of it’s name but it didn’t change the overall image of this monument. But BebeSport is not a building it’s a clothing line. Will their sales boost up because of the change or simmer down?

I see this as a big mistake. Lots of fans of their clothing wear purchased items here because of their flashy logos shown on their clothes, but with the disappearance of that they would lose those customers. But I haven’t seen their new line so until I’ve seen that I’ll be the one to judge this matter.

Jimmy Choo At H&M

A girls best friend are the shoes on her feet. We love to shop for them, and spend over the top money on them. It’s as if we pay so they’ll last forever, but paying over $600 on shoes is just plain ridiculous. Well for a student it is, and in the Shoe Industry, the queen of all queens is Jimmy Choo. We eye them in our fashion magazines and make bitter statements of celebrities who own them. We love them for their design, but hate them for their prices.

But ladies get ready to hear the good news, Jimmy Cho will now have their own collection at selected H&M stores, starting November 14. This low budget store will now sell shoes from this designer and also sell bags and other accessories for both men and women.

Jimmny Cho, the high-priced accessory brand, has now made it available for people with lower income to purchase their items through a different collection provided by H&M. While this is great news for some others are left with “huh?”

There are a lot of high-brand clothing lines that end up branching to different income shoppers. Vera Wang launched Simply Vera, at Kohls; Anna Sui, launched her new low-budget line at Target. Getting a wide-range of consumers has been a hit for top designers.

So are you interested in this new line provided by Jimmy Cho? Give me your inputs.